Empowering Families, Strengthening Society

We partnered with the Community Foundation of Singapore to redesign the website for the Collective for a Stronger Society (CSS), a national platform uniting donors, non-profits and public-private partners to uplift lower-income families.

Our design vision centred on meaningful storytelling, clarity of purpose, and seamless navigation – helping visitors instantly grasp the impact of CSS’s 17 curated programmes across education, employment, health, and housing.

We applied a clean, user-first layout with empathetic photography, a calm yet vibrant colour palette, and dynamic content modules to reflect the hope and progress CSS fosters. From intuitive donation pathways to visually guided programme overviews, the site is built to convert interest into action.

Technically, the site was structured for optimum performance, mobile responsiveness and accessibility, with SEO-friendly content architecture to support visibility in philanthropic and social-impact search categories. The result: a digital platform that not only communicates mission, but invites participation and trust.

This project showcases how strategic design + purposeful development can amplify the online presence of a social-impact initiative creating a website that resonates emotionally while delivering robust functionality.

Client

Community Foundation of Singapore

Year

2025

Deliverables
  • Design Conceptualisation
  • Website Design
  • Programming & Development
Highlights
  • Purpose-led Design: A visual identity that balances professionalism with compassion, mirroring the Collective’s social mission.

  • 📱 Responsive and Accessible: Designed for all screen sizes with optimised readability and strong colour contrast for accessibility.

  • 🔍 SEO & Performance Optimised: Built with clean code, structured metadata, and lightweight animations for faster load speeds.

  • 💡 Dynamic Content Architecture: Modular templates for programmes, initiatives, and stories — empowering the client to update content effortlessly.

  • 🤝 Collaborative Storytelling: Visual cues and impact narratives designed to resonate with donors, partners, and the wider community.

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