Diamond Foods Indonesia — Redefining a Legacy Brand Online

We redesigned and developed the Diamond Foods Indonesia website to bring one of Indonesia’s most beloved household brands into a modern digital era. The new site captures the company’s rich heritage while introducing a vibrant, fresh interface that celebrates its extensive range of dairy, beverages, and frozen food products.

Our goal was to create a clean, consumer-first experience, visually rich yet highly navigable. The design embraces bold photography, bright colour palettes, and fluid motion, reflecting Diamond’s joyful and family-centric brand personality. Each product category was carefully structured for clarity and SEO, supported by fast-loading visuals and an intuitive browsing flow.

Behind the scenes, the site is powered by a scalable WordPress framework, optimised for mobile performance, and search visibility. The refreshed digital identity strengthens Diamond’s online presence, highlighting its legacy of quality and innovation while setting the stage for future growth.

This project exemplifies our approach to transforming established brands through thoughtful design, purposeful storytelling, and seamless functionality.

Client

Diamond Cold Storage

Year

2024

Deliverables
  • Design Conceptualisation
  • Website Design
  • Programming & Development
Highlights
  • Sleek animations
  • Layered motion effects, smooth parallax
  • High performance and accessibility across all devices
  • Visually striking, bright & bold colours
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