We worked closely with Kin Group to craft a refined brand identity that reflects their mission to elevate elderly care through a blend of tradition and modernity.
We established a premium visual language through an elegant colour palette and typography system that speaks to both hospitality and healthcare. The result is a cohesive identity that positions Kin Group as a trusted leader in senior living, brought to life through a clean, minimal landing page designed for clarity and global appeal.
Client
Kin Group
Year
2024
Deliverables
- Brand Identity & Logo
- Design Conceptualisation
- Landing Page
Branding Focus
The Kin Group logo embodies traditional Chinese values, symbolizing familial bonds and balance, blending heritage with modern design.
The project began with a logo inspired by the Chinese character “亲” (kin), symbolizing familial bonds, compassion, and care. We developed a distinctive logomark rooted in traditional Chinese design—featuring a lattice window motif that conveys warmth, balance, and hope.
