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Whether you are a new or an experienced online business owner, avoiding common website design mistakes can help to grow your business. An effective, well-designed and engaging product page can encourage customers to stay.

Inefficient product pages can kill conversions to your brand because this is where actual purchases or customer interests form. Ensure that consumers are interested in sticking around to your homepage by identifying and avoiding these potential areas of concern:

1. Cluttered & directionless design

If your brand name does not directly highlight what products or services you are selling, your website must be able to do just that. Your homepage visitors want to be able to immediately figure out what your brand is offering at first glance, or they’ll lose interest quickly and head elsewhere. 

Our team believes in the importance of consistency. It is important to have a website design that fits your brand. However, it is also key to have a branding style that works as a coherent whole. Messily designed websites that do not fit your brand message and style will cause customers to quickly lose interest in your brand. Be consistent in the fonts, colours and copywriting style. Not only will your business look complete and as a coherent whole, your brand will also appear more professional.

2. Skimping on quality product images

One of the best ways to lose your site visitor’s attention is to have unattractive, poor quality visuals of the products you are selling. Cutting corners on product visuals and be too text-heavy can be detrimental in preventing customer conversions to your brand. Therefore, ensuring that you have top-quality product images can not only attract potential customers, it is also a way in which you can assure your potential customers of the genuinity of your products. 

Keep these things in mind if you are thinking of improving your product pages: 

  • Incorporate high-resolution images with good-lighting and minimal, non-distracting backgrounds 
  • Include multiple images of your products taken at different angles 
  • Images must be zoomable, and remain at high-quality when zoomed in to allow viewers to see more details of the products. 
  • If necessary, include videos or illustrations to demonstrate more details of the products, such as how the product is used and how it will look like when handled.

Overall, site visitors, particularly first-timers, are interested to see what your brand offers through detailed and attractive product pages. If your product visuals are lacking, you risk losing potential customers who may deem your site as untrustworthy. Brands with carefully thought-of sites with quality visuals are able to not only capture the attention of site visitors, but also encourage brand loyalty. Thus, do remember to prioritise on the quality of your product visuals if you want to boost your customer base!

2. Not having mobile-friendly product pages

Brands lose potential customers by having poor site designs that are only desktop-friendly. Smartphones bring customer’s online shopping experience to a whole new level of convenience. Don’t ignore the opportunities that the mobile market can bring to your brand! You might isolate more than half of your site traffic if you do so. If your landing pages provide poor mobile experience, customers will not be interested to stick around for long. 

Take a quick evaluation of your current product pages:

    1. Does your website take too long to load on mobile phones? 
    2. Is your website not mobile-optimised?
    3. Is the “add to cart” button too small to accommodate all finger shapes and sizes? 
    4. Are the fonts used excessively small/large? 
    5. Are your product images used too pixelated on smaller screens?

If you have answered yes to one or more of these questions, it is time to clean up your mobile design. 

  • Ensure that your product pages load fast (people are not patient on mobile!)
  • Do include sufficient high-quality images that are mobile-user optimised
  • Links and “add to cart” buttons must be visible and big enough for all finger sizes (it is frustrating if you can’t click it at first try!)
  • Make your product pages easy to navigate. Organise & hierarchise important contents for ease of navigation.

Closing thoughts

Do take some time to evaluate your current website and social media pages. Put yourself in your customer’s shoes. What are you looking for in a website? If you find yourself getting frustrated at your own business homepage, perhaps it is time for a website redesign. Remember, a well-designed website can boost your brand credibility multifold!

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