A website is an investment, but it can be an important asset to your business growth. A website can boost your online presence multifold. Having a homepage for your brand can work for you in numerous ways. Yet, keep in mind that whilst starting a website for your business is important, so is its design and keeping it up-to-date!
The founder of Olá Scarves, Dr. Nazurah, has provided us with valuable insights into how a website revamp has boosted her online scarf business. Her determination to establish a well-designed website that mirrors the premium quality of her scarves reveal the importance she places on having a strong online presence.
Here are some benefits that may help you rethink the value of having a homepage for your business:
#1 A website can get you noticed
“Sales has been improving significantly. We have also been getting a lot of calls & emails from big companies wanting to collaborate and feature our collections on their websites.”
The first thing that pops to many people’s mind when they hear an unfamiliar brand name is to Google it. Sure, having a Facebook or Instagram page can provide potential customers with some insights to your brand. However, having your own tailored website can create a more favourable impression to a wider audience by establishing a more professional feel. A website can allow your brand to be exposed to more markets, not just local ones. It can encourage you to keep your brand relevant alongside your competitors and the latest market trends. By being more visible through a quick Google search of your brand name, you can increase sales by attracting more potential customers to see what your brand can offer. Just as Olá Scarves has experienced, a well-designed website can also attract other businesses who are interested in brand collaborations.
#2 Your brand can gain credibility
“People actually thought that we are a very established company.”
Having an effective and well-designed website can assure site viewers to the credibility of your brand. Potential customers are more likely to trust businesses with a strong online presence, and homepage can do just that. A website that is up-to-date and personalised to fit your brand image is also more likely to capture your audience’s attention and trust. Your website can be a key platform for you to collate all of your past works and brand’s offerings. It can also be a great way for you to display testimonials from your clients and customers. In short, think about your website as your brand’s portfolio. A homepage is a great way for you to market your brand in order to cultivate trust from your customers.
#3 A website can enhance customer experience
“Our customers feel that they can better relate to our brand.”
A website can provide a quick and easy way of communicating information 24/7 to site viewers. In addition, the ability to customise websites to your liking can allow you to improve customer experience. This can be done through website additions such as including contact forms to facilitate ease of enquiries from potential customers or feedback from existing ones. Olá Scarves’ pre-revamp website has limited their team from personalising their homepage. With a website re-design that integrates a blog and an improved feedback section, Dr. Nazurah has found that it has allowed Olá Scarves to foster a stronger connection with their customers.
The bottom line
Building a website can be expensive and a daunting task to accomplish, but being present online is crucial for your business growth. As expressed by Dr. Nazurah, the more thought you put into your branding, the more benefits you will reap from your business investment.
If you feel that it is time for a brand revamp but is unsure on how to get started, our team can assist you with that. Contact us at [email protected] if you are looking to get started in building a personalised website for your business. If you are still unsure, check out our slideshare deck in our following post here: Does your Brand need a Revamp?