“You’re building a brand, not just a business”
Branding goes beyond designing a logo. It involves plenty of careful strategising. Regardless of how small your business is, investing in branding can set your business up for success.
Brands that are aesthetically-pleasing can only take your business so far. Don’t get us wrong, brands that have beautiful logos and websites are important to capture your audience’s attention. But if pretty is all they are, they are missing the brand strategy that can help your clients retain their audience’s interest. Thus, branding goes beyond simply designing.
To truly deliver results, we believe in integrating a carefully-considered brand strategy to our design process. From our experience, we found that the most important part of the branding process is the strategy phase. A strong brand strategy is important to curate a brand that is not only beautiful, but is effective in helping our clients to build a successful business.
Specifically, the brand strategy we take reflects the heart of our client’s brand, the message behind it and the value they bring to the table through their work. Knowledge of all of these in turn influences our design process to curate brands that delivers results and are built to last.
Why is branding worth investing in?
1. Branding improves recognition
Branding is how a company becomes identifiable to your consumers. Think of your logo as the face of your company. A well-designed logo can create a lasting impression at first glance.
Your brand identity can also be communicated through the fonts, colours, words or designs used for your website and other marketing materials. Keep in mind that consistency is key to brand recognition. Things become familiar the more we see them repeated.
2. Branding cultivates trust
Effective branding can cultivate a positive perception in your consumer’s mind and establish credibility. Having a website that features the same look, feel and colours of the logo can reinforce the sense that your business is a reputable, consistent expert in its field.
Branding can help you gain your customer’s trust that you are able to deliver on your promises and have their best interest at heart.
3. Branding can help you stand out
Without a strong brand at the foundation of your business, you’ll be more white noise to the average consumer.
Find an angle that nobody has taken before, and develop an image and voice that are wholly your own. Invest in the “personality” of your brand to stand out and to forge much better relationships with your customers in the long run.
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Infusing your brand personality and purpose into your branding takes time and money, but it is a worthy investment that will bring lots of valuable returns to your business. It is thus important that we brief our clients first hand with our branding process and the long-term value of investing in our branding services.
Interested to learn more about our branding process? Read our latest blogpost where we share the steps we take to bring our client’s vision to life!
